Pine Labs Ltd (PINELABS) — Announcement | 24 September 2026 (2 announcements)

Pine Labs announced on September 24, 2026, that it will deploy 10 lakh Soundboxes across India to strengthen digital payments infrastructure and expand UPI penetration into new markets, reflecting its belief that sustainable economics and financial inclusion reinforce each other.

Pine Labs announced a strategic collaboration with Google Cloud to build agentic commerce infrastructure for Indian merchants, focusing on AI-driven discovery, payments, and governance to include SMBs in next-generation commerce. The partnership leverages Gemini Enterprise to create unified tools like AI ads and Jarvis for operations, aiming to democratize access for tech-first small businesses. This initiative addresses key barriers like catalog discoverability, seamless payments via P3P, and regulatory compliance through Grantex, positioning Pine Labs as a foundational layer for India's digital commerce evolution.