Vedant Fashions (MANYAVAR) — Manyavar Revenue Contribution

Vedant Fashions Limited (MANYAVAR), the parent company of both Manyavar and Mohey, provides key insights into the revenue contributions of its brands. Here’s a concise comparison:

Revenue Contribution Overview

Manyavar: The core brand, focused on men’s ethnic wear, remains the largest revenue driver for Vedant Fashions. It benefits from strong brand recognition, extensive retail presence, and consistent marketing campaigns featuring high-profile celebrities like Virat Kohli and Anushka Sharma.

Mohey: Introduced as a women’s ethnic wear label, Mohey has grown steadily but still contributes a smaller portion compared to Manyavar. Its revenue growth accelerated in recent years due to strategic repositioning and expanded product lines.

Financial Snapshot (FY26)

Total Revenue: ₹1,345.39 Cr (Vedant Fashions consolidated).

Manyavar’s Share: While exact figures aren’t disclosed separately, industry estimates suggest Manyavar accounts for approximately 70-75% of total revenue, leaving Mohey and other brands (Twamev, Manthan) to contribute the remaining 25-30%.

Growth Trends

Manyavar: Consistently delivers strong same-store sales growth, driven by its dominant market position in men’s ethnic wear and extensive franchise network.

Mohey: Showed notable growth in Q1 FY27, with revenue up 7.2% and PAT margin at 26.7%, reflecting improved market penetration and brand relevance.

Strategic Positioning

Manyavar focuses on premium men’s wear and continues to expand its retail footprint.

Mohey targets women’s celebration wear and has benefited from Vedant Fashions’ investments in marketing and e-commerce partnerships (e.g., Myntra, Amazon).

Key Takeaway

Manyavar remains the primary revenue engine, but Mohey’s growth trajectory highlights its increasing importance within the Vedant Fashions portfolio.

Mohey’s contribution is growing but still secondary to Manyavar’s dominant share.

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This analysis was programmatically compiled using StockFin AI utilizing official regulatory disclosures from the BSE and NSE. Content is automatically synthesized and audited against public financial filings. StockFin.ai is an educational research platform and is NOT a SEBI-registered investment advisor or research analyst.

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